Boost Mobile targets Hispanic audiences with new campaign (DMNews)Boost Mobile is running a new integrated marketing campaign that reaches out to a Hispanic audience. The new campaign is an extension of the “Sin abusos” campaign, which launched back in February.

In 2006, three Dallas-area men who bought more than 1,000 prepaid cellphones were arrested on suspicion of terrorist connections. As it turned out, they were just buying the phones to resell elsewhere for a profit. The terrorism charges were dropped, and it seemed that a crisis had been averted. But for many wireless companies, prepaid-phone resellers are the crisis, and the industry is dialing .ATandT, others fight prepaid-phone resellers they say are costing them millions (Dallas Morning News)

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